Projects per year
Personal profile
Keywords
- Category Minciencias Researcher
Minciencias Researchers Categories
- Junior
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Dive into the research topics where Juan Pablo Arrubla Zapata is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 4 Finished
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MERCADEO RELACIONAL: Relational marketing in higher education
Arrubla Zapata, J. P., Palacio López, S. M. & Gomez-Bayona, L.
15/01/19 → 30/07/20
Project: Research
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GESTIÓN POSGRADOS: Management model for postgraduate programs at the university of medellín
Palacio López, S. M., Arrubla Zapata, J. P., ESTRADA JIMÉNEZ, L. M. & Gaviria Martínez, L. F.
16/04/18 → 30/07/19
Project: Research
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PRÁCTICAS ADMINISTRATIVAS: New administrative practices as agents of change, in competitive environments. study cases.
Roman Castaño, E. Y., Arrubla Zapata, J. P., BERMÚDEZ TAPIAS, L. V., LÓPEZ PINEDA, D. M., MONTERROSA ORTIZ, L. & RODAS POSADA, C.
20/01/16 → 30/06/17
Project: Research
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Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning
Jiménez Correa, E. A., Palacio López, S. M., Sánchez Torres, J. A., Arrubla-Zapata, J. P., Gaviria Martínez, L. F., Hernández Fernández, Y. L. & Perlaza Lopera, C. M., 11 Oct 2021, In: Heliyon. 7, 10, p. 1 9 p.Research output: Contribution to journal › Article › peer-review
Open Access -
El mercadeo relacional como apoyo en los modelos organizacionales para construir reputación corporativa en las universidades
Translated title of the contribution :Relationship marketing as support in organizational models to improve reputation in universities Research output: Contribution to journal › Article › peer-review
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Analysis of relational marketing strategies in higher education institutions in Colombia and Spain
Gomez-Bayona, L., Pablo Arrubla-Zapata, J., Aristizabal Valencia, J. & Jose Restrepo-Rojas, M., 2020, In: RETOS-REVISTA DE CIENCIAS DE LA ADMINISTRACION Y ECONOMIA. 10, 20, p. 343-359Research output: Contribution to journal › Article › peer-review
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Evolución del mercadeo en el sector universitario
Translated title of the contribution :Evolution of marketing in the university sector Research output: Contribution to journal › Article › peer-review
Open Access -
Modelos de mercadeo relacional en educación: Articulación con el docente universitario
Translated title of the contribution :Models of relational marketing in education and its articulation with the university teacher Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations