Citizens or consumers?approach to the modes of appropriation of users of digital media in the framework of political campaigns, in the event of an election contest by the presidency of colombia for the period 2018-2022

"the project:" "citizens or consumers? approach to the modes of appropriation of users of digital media in the framework of political campaigns, case: electoral contest for the presidency of colombia for the period 2018-2022," it is proposed, through the application of virtual ethnography and through the methods of discourse analysis, the content studies, and the hermeneutical method, to analyze the specific phenomenon of the electoral contest of the year 2018 in colombia, having as main space of watching the twitter website "

"analyze the modes of appropriation of digital media and the subjectivities that are constituted in the electoral scenario (specific case of political campaigns by the presidency for the period 2018-2022) in the current post-conflict context in colombia"

"we hope that this research contributes to the clarification and understanding of the new forms of political participation that take place in the social network twitter, its characteristics, possibilities, risks, in order to investigate the type of subjectivities that come into play in these , both from the point of view of those who organize the campaigns and from those of their potential voters in terms of how they appropriate the website: as consumers or as citizens "