Business communication, consumption and postmodernity

  • Munera Uribe, Pablo Antonio (PI)
  • ALVAREZ LINCE, CAMILO (CoI)
  • ARROYAVE CASTRO, DIANA MARIA (CoI)
  • ESTRADA HOYOS, JUAN ALEJANDRO (CoI)
  • GÓMEZ GUERRA, ISABEL CRISTINA (CoI)
  • PINO PÉREZ, JUAN CARLOS (CoI)
  • RINCON GARCIA, MARIA ANDREA (CoI)
  • SANCHEZ ZULUAGA, URIEL HERNANDO (CoI)

Project Details

Description

The analysis of business communication in our environment has been flooded by pseudotheories that aim to explain the phenomenon of communication within the company as an autonomous body that responds to the same logic

Objective

Describe and question, both from the theoretical foundations and from the observation of everyday life, the relationship between business communication, postmodernity and consumer culture.

Expected results

We believe that both the book and the research can be of great impact in the business sector because the issue can be a great contribution to support commercial management.
StatusFinished
Effective start/end date4/01/084/01/09

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