Definition of the brand building and management model based on the 5p mix of branding

  • Montalvo Arroyave, Luisa Fernanda (PI)
  • HIDALGO ARROYAVE, MANUELA (CoI)
  • HOYOS LÓPEZ, LAURA MARCELA (CoI)
  • SIERRA AVENDAÑO, RICARDO (CoI)
  • Viana Ruíz, Luis Rodrigo (CoI)

Project Details

Description

The need to understand the most appropriate way as brands are created and managed to relate successfully with their stakeholders, leads to the search for models that allow to be more assertive in the generation of brand projects. under this research, from the school of communication and the advertising graphic communication program we understand the needs of the market in the search of practical and applicable solutions for the creation of successful brands, with high levels of reputation, respect and affection on the part of of your public of interest

Objective

Determine the relevance of a brand creation and management model from 5 basic pillars for the development of strong brands in the market.

Expected results

Brand mix model, scientific article, article in specialized journal, analysis of epm success case; the possibilities are positive, since it is a close model validated from a successful case of a nearby brand (epm). these are not models that only apply to companies with special characteristics. it is likely to be implemented by any company
Short title5P BRANDING
StatusFinished
Effective start/end date16/01/1731/01/18

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