Definition of the brand building and management model based on the 5p mix of branding

  • Montalvo Arroyave, Luisa Fernanda (PI)
  • HIDALGO ARROYAVE, MANUELA (CoI)
  • HOYOS LÓPEZ, LAURA MARCELA (CoI)
  • SIERRA AVENDAÑO, RICARDO (CoI)
  • Viana Ruíz, Luis Rodrigo (CoI)

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Business & Economics