The video game as a medium to develop strategies in communication for health: a proposal to promote a culture of prevention and self-care of sexual health in the youth of medellin-colombia and colima-mexico

The traditional educational strategies used in sex education, such as booklets, folding, flyers, cartoons, among others, have been of low impact and assimilation for children and young people, since they resort to other cultural products, such as videogames or animations 30 , which allow them the interaction and immersion and therefore the appropriation of concepts, attitudes and practices inherent in sexuality. although information on sexual content is available on the web, both from a commercial and educational perspective, young people are not prepared to make a successful choice and reading of the products presented there. the low impact of traditional educational strategies is reflected in the high rates of pregnancy, diseases and risk behaviors in sexual health in young people, particularly in the cities of medellin-colombia and colima-mexico.

Compare the perception and use of videogames, commercial and educational, as a communicative strategy for sexual health education, of the young people of medellín-colombia and colima-mexico, during 2012 and 2013.

One (1) article published in indexed journals b or c, presenting the original results of the investigation. virtual publication presentation of one (1) papers in academic and / or scientific events: in a health event or in a videogames, communication and education event.