Humanist approach to the marketing management of the manufacturing company in the aburra valley, business humanism

  • Ramírez Muñoz, Alvaro De Jesús (PI)
  • ARROYAVE, ISABEL CRISTINA (CoI)
  • Correa Jaramillo, Juan Guillermo (CoI)
  • JARAMILLO POSADA, LUIS GABRIEL (CoI)
  • MESA RESTREPO, JULIÁN ANDRÉS (CoI)
  • VILLEGAS ALVAREZ, JUAN CAMILO (CoI)

Project Details

Description

When looking inside the organization, it is necessary to note that employer anxiety over profits sow obstacles in the optimization of many objectives

Objective

Recognize the level of incorporation of the humanist approach in marketing management in the manufacturing companies of the aburra valley

Expected results

This study aims to provide knowledge on the evaluation of business management in antioquia. deepening knowledge about evaluation in marketing management
Short titleHUMANISMO EMPRESARIAL
StatusFinished
Effective start/end date1/10/011/11/02

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