Structure of manual of branding for pymes

  • Arango Lopera, Carlos Andres (PI)
  • ACOSTA CASTRO, MELISSA (CoI)
  • GRISALEZ PEREZ, VIVIANA MARCELA (CoI)
  • MARTINEZ DORIA, LINA MARCELA (CoI)
  • RAMOZ GARCIA, MARIA YAJAIRA (CoI)
  • Viana Ruíz, Luis Rodrigo (CoI)

Project Details

Description

This project proposes the structuring of a manual on branding, or brand management;which will give guidelines on how a brand is managed from advertising to creatively and strategically achieve the

Objective

Develop a reference manual that offers quick and functional information about branding to people who are not experts in the subject of advertising, but who wish to understand and participate more actively in the construction of their company's brand or products.

Expected results

Our project seeks to educate in the perception and creativity of branding and the findings will be echoed in the urban environment and in the community space.
StatusFinished
Effective start/end date19/07/1214/12/12

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