Evaluation of the development of integrated marketing communications strategies (cim) in the latin american scope: a perspective from the analysis of brand value

  • Escobar Moreno, Nelcy Rocío (PI)
  • ACOSTA CARDONA, MARÍA ISABEL (CoI)
  • CARDONA URREGO, JHONATAN ANDRÉS (CoI)

Project Details

Objective

Characterize the relationship between the application of cim programs in latin american companies and their consequences in brand valos
StatusFinished
Effective start/end date1/08/131/08/14

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