Television franchising: a global strategy seen from the context of colombian television

  • Velasquez Hurtado, Omar Mauricio (PI)
  • BARREIRO POSADA, PAULA ANDREA (CoI)
  • BEDOYA GIRALDO, KAREN (CoI)
  • ORREGO ROLDAN, DANIEL (CoI)
  • RETREPO ARIAS, CARLOS JAVIER (CoI)
  • VELASQUEZ HURTADO, OMAR MAURICIO (CoI)

Project Details

Description

Until now, film production in colombia is conceived more as an artistic and cultural activity than as a process that, apart from helping to build a society, can be profitable.

Objective

Carry out an analysis of the phenomenon of global television franchises contrasted with the colombian television symbolic goods market of the last decade.

Expected results

Identify how attractive the television franchises are for the industry and for colombian viewers.generate more interest in the study of world television
StatusFinished
Effective start/end date5/07/115/02/13

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