Implementation of the planning in the main advertising communication agencies of the city of medellín

  • Giraldo Ospina, Juan Miguel (PI)
  • CORREDOR LOPERA, CARLOS ALBERTO (CoI)

Project Details

Description

The dynamic world of advertising and marketing communication evolves every day in search of reaching an increasingly elusive consumer, more saturated with information

Objective

Determine how the planning is being implemented in the main advertising communication agencies in medellin

Expected results

The research project aims to impact both the graphic advertising communication program and the communication faculty of the university of medellín
StatusFinished
Effective start/end date30/01/0930/11/09

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