Modelo para el análisis de la información generada en las redes sociales virtuales: aplicado en la identificación de los factores de decisión de compra de productos turísticos en colombia.

  • Ortiz Rendón, Paola Andrea (PI)
  • CARDONA GÓMEZ, JULIÁN (CoI)

Project Details

Description

The use of social networks has become part of the daily lives of millions of people, who through them expose, in videos, images and words, feelings, situations and opinions about themselves and their contacts. these spaces promote spontaneous participation around topics of common interest and consequently accumulate information on the tastes, desires and needs of the people participating in the network. this systematized information, without a doubt, becomes a valuable input for companies to improve and create products and services that, through marketing strategies, allow them to generate value and increase their sector competitiveness

Objective

Proponer un modelo netnográfico para el análisis de la información generada en las redes sociales virtuales, aplicado en la identificación de los factores de decisión de compra de productos turísticos en colombia.














228/5000
propose a netnographic model for the analysis of the information generated in the virtual social networks, applied in the identification of the decision factors for the purchase of tourist products in colombia.

Expected results

Two research articles, 2 papers, one consulting
StatusFinished
Effective start/end date16/01/1416/02/15

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