Urban profiles medellín: identification of lifestyles in the city and its relationship with consumption

  • Arango Lopera, Carlos Andres (PI)
  • BERRIO MENESES, CARLOS MARIO (CoI)
  • ROJAS BUSTAMANTE, NATALY (CoI)

Project Details

Description

In 2003, the tbwa! colombia network and the central university carried out the urban profiles 1 research in the city of bogotá, a project with which they identified the lifestyles of the inhabitants of the colombian capital.

Objective

Identify lifestyles in the city of citizens of medellín in relation to their attitudes towards the religious, the aesthetic, the political and the cultural.

Expected results

Train the work team in relation to ethnographic methodology, application of instruments, geo-spatial distribution of the city of medellín
Short titlePERFILES URBANOS
StatusFinished
Effective start/end date9/02/109/03/11

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