Secondary cultural values ??present in medellín's outdoor advertising: between the communicative intention and the appropriation of the message

The present work explores the relations between outdoor advertising and consumption, from a case analysis in which quantitative and qualitative techniques are combined

General: analyze how the secondary cultural values ??present in outdoor advertising located on avenida el poblado between san diego and aguacatala and calle 10 between the monterrey shopping center and the lower

The results of this research can contribute to the recognition of consumers as a broad social sector in which all citizens find themselves, with which the findings can be added to academic movements