ANÁLISIS DE NARRATIVA TRANSMEDIAL Y DOCUMENTAL WEB NO FICCIONAL: ESTUDIO DE CASO MIPÁRAMO

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Abstract

This qualitative research has an emphasis on case study which aims to
analyze the transmedia storytelling miPáramo that is supported by a non-fictional
web documentary. The analysis shows the degree of impact obtained during the
five months of research. These impacts correspond to the demands of the media
consumption of the target audiences. Its innovative character and connection with
online consumption tools demonstrate the possibilities provided by the transmedia
storytelling and non-fictional web documentaries in the participation, interaction
and co-creation of content in campaigns related to environmental issues. The
conclusion that was reached was that the use of transmedia narrative with the
support of non-fictional web documentaries, allows for the empowerment of the
population, and their participation in the development or co-creation of content.
This could be determined by the user’s previous experiences and their empathy with
the central theme of the transmedia storytelling.
Original languageSpanish (Colombia)
JournalNexus
Volume26
StatePublished - Jun 2019

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