@article{299ce4f9bf9042938222621ce188a8ee,
title = "Analysis of relational marketing strategies in higher education institutions in Colombia and Spain",
keywords = "Marketing, relationship marketing, strategy, management, higher education, student, teacher, service",
author = "Ledy Gomez-Bayona and {Pablo Arrubla-Zapata}, Juan and {Aristizabal Valencia}, Julian and {Jose Restrepo-Rojas}, Maria",
year = "2020",
doi = "10.17163/ret.n20.2020.09",
language = "Ingl{\'e}s",
volume = "10",
pages = "343--359",
journal = "RETOS-REVISTA DE CIENCIAS DE LA ADMINISTRACION Y ECONOMIA",
issn = "1390-6291",
publisher = "Universidad Politecnica Salesiana",
number = "20",
}