Analysis of relational marketing strategies in higher education institutions in Colombia and Spain

Ledy Gomez-Bayona, Juan Pablo Arrubla-Zapata, Julian Aristizabal Valencia, Maria Jose Restrepo-Rojas

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)343-359
JournalRETOS-REVISTA DE CIENCIAS DE LA ADMINISTRACION Y ECONOMIA
Volume10
Issue number20
DOIs
StatePublished - 2020

Keywords

  • Marketing
  • relationship marketing
  • strategy
  • management
  • higher education
  • student
  • teacher
  • service

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