TY - GEN
T1 - Analyzing the impact of the digital divide on e-commerce in Colombia
AU - Sánchez-Torres, Javier A.
AU - Hernandez Fernandez, Yuri L.
AU - Palacio Lopez, Sandra M.
AU - Arroyo-Cañada, Francisco Javier
AU - Montoya Restrepo, Luz Alexandra
PY - 2019/1/1
Y1 - 2019/1/1
N2 - The aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model (TAM), making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. This is one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce.
AB - The aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model (TAM), making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. This is one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce.
KW - Adoption
KW - Digital Divide
KW - E-commerce
KW - Social policy
KW - Technological factors
UR - http://www.scopus.com/inward/record.url?scp=85074099484&partnerID=8YFLogxK
M3 - Contribución a la conferencia
T3 - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
SP - 5677
EP - 5691
BT - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
A2 - Soliman, Khalid S.
PB - International Business Information Management Association, IBIMA
T2 - 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Y2 - 10 April 2019 through 11 April 2019
ER -