Analyzing the impact of the digital divide on e-commerce in Colombia

Javier A. Sánchez-Torres, Yuri L. Hernandez Fernandez, Sandra M. Palacio Lopez, Francisco Javier Arroyo-Cañada, Luz Alexandra Montoya Restrepo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model (TAM), making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. This is one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce.

Original languageEnglish
Title of host publicationProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
Subtitle of host publicationEducation Excellence and Innovation Management through Vision 2020
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages5677-5691
Number of pages15
ISBN (Electronic)9780999855126
StatePublished - 1 Jan 2019
Externally publishedYes
Event33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Spain
Duration: 10 Apr 201911 Apr 2019

Publication series

NameProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

Conference

Conference33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
CountrySpain
CityGranada
Period10/04/1911/04/19

Keywords

  • Adoption
  • Digital Divide
  • E-commerce
  • Social policy
  • Technological factors

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  • Cite this

    Sánchez-Torres, J. A., Hernandez Fernandez, Y. L., Palacio Lopez, S. M., Arroyo-Cañada, F. J., & Montoya Restrepo, L. A. (2019). Analyzing the impact of the digital divide on e-commerce in Colombia. In K. S. Soliman (Ed.), Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 (pp. 5677-5691). (Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020). International Business Information Management Association, IBIMA.