City brand evolution research and future agenda: bibliometric and science mapping analysis

Edison Jair Duque Oliva, Javier A. Sánchez-Torres, Juan Sebastian Sanabria Niño

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possible perspectives in the research on city brand: Marketing of city brand, Residents and city brand, Governance of city brand and Economic and social impact of city brand. Like all bibliometric studies, this one has limitations due to its specific methodology, such as the consultation of databases that possibly excluded other studies that could offer a broader panorama, likewise, the analysis network methodology proposed perspectives that they can also be limited and exclusive. This study presents a novelty of the bibliometric analysis tool in the city brand research.

Original languageEnglish
Article numbere10031
JournalHeliyon
Volume8
Issue number8
DOIs
StatePublished - Aug 2022

Keywords

  • City brand
  • City marketing
  • Network analysis
  • Perspectives
  • Scientific production

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