Colombian presidential campaign in Twitter (2018): Appropriation, communication and subjectivities: Campaña presidencial colombiana en Twitter (2018): Apropiación, comunicación y subjetividades

Gladys Lucía Acosta Valencia, Claudia María Maya Franco

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Abstract

This study analyzes the technological appropriation, communication modes and subjectivities on Twitter during Colombian elections in 2018 by employing a multidisciplinary approach. The method employed started with a virtual ethnography that established the trends in the electoral campaign: ‘Castrochavism’, Corruption, Peace Agreements. These categories were measured by performing a content analysis of the 6.487 tweets belonging to the 5 candidates that remained in the first presidential round. A sample of 2.525 was then analysed through a multidisciplinary perspective. Results show that the candidate’s modes of communication that are mediated through technological appropriation prevent the emergence of a digital citizenship. Copyright © 2021 (Gladys Lucía Acosta Valencia, Claudia María Maya Franco, Álvaro Alfonso Acevedo-Merlano, Joseph Livingston Crawford-Visbal)
Original languageEnglish
Pages (from-to)116
Number of pages143
JournalObservatorio
Volume15
Issue number4
DOIs
StatePublished - 2021

Product types of Minciencias

  • B article - Q3

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