El mercadeo relacional como apoyo en los modelos organizacionales para construir reputación corporativa en las universidades

Translated title of the contribution: Relationship marketing as support in organizational models to improve reputation in universities

Ledy Gómez-Bayona, Gustavo Moreno-López, Jaime Alberto Orozco-Toro, Juan Pablo Arrubla-Zapata, Jorge Urbe Piedrahita

Research output: Contribution to journal › Article › peer-review

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Engineering & Materials Science