ICT for the promotion of international business academic programs

Jose Jaime Baena, Jose Alejandro Cano, Didier Arley Giraldo

Research output: Contribution to journalArticlepeer-review


This article aims to identify the level of use and the benefits offered by information and communication technologies (ICT) for the international business academic programs in the universities. For this purpose, a perception study in 14 universities of Antioquia, Colombia is carried out. Based on the results, it is concluded that websites and social networks such as Facebook and Twitter are the ICT with the highest level of use and development, and they allow the promotion and positioning of the academic programs, facilitate the learning process and communication with stakeholders, and offer job opportunities to students and graduates.

Original languageEnglish
Pages (from-to)385-396
Number of pages12
Issue number86
StatePublished - 1 Jan 2018


  • Academic programs
  • ICT
  • International business
  • Social networks
  • Universities
  • Websites

Product types of Minciencias

  • B article - Q3


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