Innovación social como estrategia para fortalecer el turismo rural comunitario en Colombia

Translated title of the contribution: Social innovation as a strategy to strengthen community rural tourism

Carlos Augusto Arboleda Jaramillo, Claudia Milena Arias Arciniegas, Elkin Olaguer Pérez Sánchez, Patricia Correa Janne

Research output: Contribution to journalArticle

Abstract

The purpose of the research is to analyze social innovation as strategies to strengthen Community Rural Tourism, promoting an alternative for sustainable territorial development. From a qualitative approach, based on the documentation, analysis and critical review of the information collected, a conceptual and practical structure is built on social innovation and tourism, and then from fieldwork, specify with different activities and strategic interventions rural community tourism for the township of San Cristobal (Medellín). The results indicate that social innovation and Rural Community Tourism emerge as an alternative to mass tourism, which seeks local development, adapted to the capacities and potential of the territories. Tourism is an alternative so that rural communities with natural and cultural attractions, customs, traditions, ways of life and habits are consolidated, contributing to the socio-economic development of the territories. Exploit the technical and business capacities of the communities and adopt strategies, not only for sustenance but for survival, to take on the challenges of an increasingly.

Translated title of the contributionSocial innovation as a strategy to strengthen community rural tourism
Original languageSpanish
Pages (from-to)92-104
Number of pages13
JournalRevista Venezolana De Gerencia
Volume25
Issue number89
DOIs
StatePublished - 1 Jan 2020

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