Inteligencia de negocios aplicada al ecoturismo en Colombia: Un caso de estudio aplicando la metodología CRISP-DM

Translated title of the contribution: Business intelligence applied to ecotourism in Colombia: A case study using CRISP-DM Methodology

Simón Betancur Gómez, Maria Clara Gómez, Juan Bernardo Quintero

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Tourism is a relevant economic activity for the Colombian government and given the comparative advantages that the country has, ecotourism is a prioritized focus on productive development. For tourism, the government has developed a series of information systems that allow territorial entities to make decisions and inform themselves about the activity, however these may not consider variables related to sustainable development. In this paper we propose an Information System for Nature Tourism in Colombia, where through the use of CRISP-DM, we obtain a functional prototype that allows the visualization of different variables relevant to ecotourism, in order to identify opportunities and gaps in the departments of Colombia. The prototype is socialized with experts and evidence that the system is useful to analyze the business and a series of recommendations are left for the scalability of the exercise.

Translated title of the contributionBusiness intelligence applied to ecotourism in Colombia: A case study using CRISP-DM Methodology
Original languageSpanish
Title of host publicationProceedings of CISTI 2019 - 14th Iberian Conference on Information Systems and Technologies
EditorsRamiro Goncalves, Isabel Pedrosa, Manuel Perez Cota, Alvaro Rocha
PublisherIEEE Computer Society
ISBN (Electronic)9789899843493
DOIs
StatePublished - 1 Jun 2019
Event14th Iberian Conference on Information Systems and Technologies, CISTI 2019 - Coimbra, Portugal
Duration: 19 Jun 201922 Jun 2019

Publication series

NameIberian Conference on Information Systems and Technologies, CISTI
Volume2019-June
ISSN (Print)2166-0727
ISSN (Electronic)2166-0735

Conference

Conference14th Iberian Conference on Information Systems and Technologies, CISTI 2019
CountryPortugal
CityCoimbra
Period19/06/1922/06/19

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