TY - GEN
T1 - International market selection methodology for exporting cheese from Colombia
AU - Cano, Jose Alejandro
AU - Baena Rojas, Jose Jaime
AU - Campo, Emiro Antonio
N1 - Publisher Copyright:
Copyright © 2018 International Business Information Management Association (IBIMA).
PY - 2019/1/1
Y1 - 2019/1/1
N2 - This article aims to provide a quantitative methodology of easy implementation and understanding in order to support the international market selection (IMS). The proposed methodology allows weighing factors related to cost, logistics, trade barriers, and culture. In order to validate the proposed methodology, we study the international market selection for cheese from Colombia, and we apply a sensitivity analysis which tests the impact of these weights. In this sense, it is concluded that France is the most appropriate market followed by the Netherlands according to the weights assigned to the variables and factors.
AB - This article aims to provide a quantitative methodology of easy implementation and understanding in order to support the international market selection (IMS). The proposed methodology allows weighing factors related to cost, logistics, trade barriers, and culture. In order to validate the proposed methodology, we study the international market selection for cheese from Colombia, and we apply a sensitivity analysis which tests the impact of these weights. In this sense, it is concluded that France is the most appropriate market followed by the Netherlands according to the weights assigned to the variables and factors.
KW - Exports
KW - International market selection
KW - Internationalization
KW - Multi-criteria model
UR - http://www.scopus.com/inward/record.url?scp=85063024581&partnerID=8YFLogxK
M3 - Contribución a la conferencia
AN - SCOPUS:85063024581
T3 - Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
SP - 3763
EP - 3772
BT - Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020
A2 - Soliman, Khalid S.
PB - International Business Information Management Association, IBIMA
T2 - 32nd International Business Information Management Association Conference, IBIMA 2018
Y2 - 15 November 2018 through 16 November 2018
ER -