La agenda setting en la red social Facebook: Campaña del plebiscito por la paz en Colombia

Translated title of the contribution: The agenda setting on facebook: Plebiscite campaign for peace in Colombia

Research output: Contribution to journalReview article

Abstract

This study examines the relation between the entities that set the agenda during the plebiscite campaign for peace in Colombia and the topic promoted on their official Facebook pages. In addition, it was analyzed whether the social interaction was influenced by the issue promoted in the official pages as well as by the entity that set the agenda. The quantitative method was used and a sample from 58 posts, published by El Tiempo and El Colombiano newspapers, the Office of the High Commissioner for Peace and the Centro Democratico political party, was taken. In conclusion, it was found that there was a statistically significant relationhip between the entity that sets the agenda and the variables on the agenda referring to peace agreements, the end of the conflict, and the implementiation, verification and validation, which confirmed H1 of this study. Regarding H2 and H3, this study found that social interaction based on actions using like and share was not influenced by the topic of the agenda, but it was influenced by the entity setting it. In conclusion, the study shows that social networks are enabling counter-hegemonic and/or minority groups agendabuilding, configuring in this way a more diverse plural, and contradictory mediated public sphere.

Translated title of the contributionThe agenda setting on facebook: Plebiscite campaign for peace in Colombia
Original languageSpanish
Pages (from-to)93-117
Number of pages25
JournalKepes
Volume15
Issue number17
DOIs
StatePublished - 1 Jan 2018

Fingerprint Dive into the research topics of 'The agenda setting on facebook: Plebiscite campaign for peace in Colombia'. Together they form a unique fingerprint.

  • Cite this