Reseña de M. Reina, G. Silva, L. Samper y M. Fernández, Juan Valdez: La estrategia detrás de la marca

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@article{1aeef3be3ebb4e3186a777c3f9f3f17a,

title = "Rese{\~n}a de M. Reina, G. Silva, L. Samper y M. Fern{\'a}ndez, Juan Valdez: La estrategia detr{\'a}s de la marca",

author = "Parente-Laverde, {Ana Mar{\'i}a}",

year = "2017",

month = oct,

day = "1",

doi = "10.15446/innovar.v27n66.67603",

language = "American English",

pages = "185--187",

journal = "Innovar",

issn = "0121-5051",

publisher = "Universidad Nacional de Colombia",

}