Retos del marketing desde la pandemia por COVID-19

Translated title of the contribution: Marketing Challenges since the Emergence of the covid-19 Pandemic

Sandra Patricia Rojas-Berrio, Javier A. Sánchez-Torres, Francisco Javier Arroyo-Cañada, Flor Madrigal-Moreno

Research output: Contribution to journal › Editorial

Translated title of the contribution	Marketing Challenges since the Emergence of the covid-19 Pandemic
Original language	Spanish
Pages (from-to)	3-10
Number of pages	8
Journal	Innovar
Volume	33
Issue number	87
DOIs	https://doi.org/10.15446/innovar.v33n87.106350
State	Published - 2023

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title = "Retos del marketing desde la pandemia por COVID-19",

author = "Rojas-Berrio, {Sandra Patricia} and S{\'a}nchez-Torres, {Javier A.} and Arroyo-Ca{\~n}ada, {Francisco Javier} and Flor Madrigal-Moreno",

year = "2023",

doi = "10.15446/innovar.v33n87.106350",

language = "Espa{\~n}ol",

volume = "33",

pages = "3--10",

journal = "Innovar",

issn = "0121-5051",

publisher = "Universidad Nacional de Colombia",

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TY - JOUR

T1 - Retos del marketing desde la pandemia por COVID-19

AU - Rojas-Berrio, Sandra Patricia

AU - Sánchez-Torres, Javier A.

AU - Arroyo-Cañada, Francisco Javier

AU - Madrigal-Moreno, Flor

PY - 2023

Y1 - 2023

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U2 - 10.15446/innovar.v33n87.106350

DO - 10.15446/innovar.v33n87.106350

M3 - Editorial

AN - SCOPUS:85144442598

SN - 0121-5051

VL - 33

SP - 3

EP - 10

JO - Innovar

JF - Innovar

IS - 87

ER -