Systemic archetypes for value co-creation based on collaborative cores: Case study at a telecommunication company

Miguel Aristizábal, Germán Urrego, Ana Pérez, Jaime Echeverry, Liliana González, Mauricio González

Research output: Contribution to conferencePaper

3 Scopus citations

Abstract

Currently value creation is not an exclusive aspect of the company; the client's co-creator role has taken preponderance due to the contribution of co-creation models, which demonstrate its utility empirically but does not take into account value construction with a systemic approach. The present work proposes a co-creation model through systemic archetypes that allow the capture of value elements, which arise from the service use experiences. The register of attributes through software is used after the client's expression of the attributes using a constructive dialogue for which a qualitative focus is adopted in order to find a socially constructed meaning, having as research central axis the interpretative phenomenological analysis. The results show that the methodology allows the value capture through the evaluative speech acts which belong to the language philosophy. © 2014 AISTI.
Original languageAmerican English
DOIs
StatePublished - 1 Jan 2014
EventIberian Conference on Information Systems and Technologies, CISTI -
Duration: 1 Jan 2014 → …

Conference

ConferenceIberian Conference on Information Systems and Technologies, CISTI
Period1/01/14 → …

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