Testing Cross-National Conflict Shifting theory: An analysis of Chiquita Brands' transnational crisis in Colombia

Vanessa Bravo, Juan Carlos Molleda, Andrés Felipe Giraldo Dávila, Luis Horacio Botero

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

This study uses the Cross-National Conflict Shifting theory to analyze Chiquita Brands' transnational crisis originated in Colombia with consequences in the United States. The research includes a content analysis and a case study conducted by U.S. and Colombian scholars. This research contributes to the global public relations' body of knowledge by supporting 9 out of the 10 CNCS theoretical propositions, and further supporting the theory with 3 research questions and 8 hypotheses (2 partially supported, 6 supported). © 2012 Elsevier Inc.
Original languageAmerican English
Pages (from-to)57-59
Number of pages3
JournalPublic Relations Review
DOIs
StatePublished - 1 Mar 2013

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