Estructura de manual de branding para pymes

  • Arango Lopera, Carlos Andres (Investigador principal)
  • ACOSTA CASTRO, MELISSA (Coinvestigador)
  • GRISALEZ PEREZ, VIVIANA MARCELA (Coinvestigador)
  • MARTINEZ DORIA, LINA MARCELA (Coinvestigador)
  • RAMOZ GARCIA, MARIA YAJAIRA (Coinvestigador)
  • Viana Ruíz, Luis Rodrigo (Coinvestigador)

Detalles del proyecto

Descripción

This project proposes the structuring of a manual on branding, or brand management;which will give guidelines on how a brand is managed from advertising to creatively and strategically achieve the

Objetivo

Develop a reference manual that offers quick and functional information about branding to people who are not experts in the subject of advertising, but who wish to understand and participate more actively in the construction of their company's brand or products.

Resultados esperados

Our project seeks to educate in the perception and creativity of branding and the findings will be echoed in the urban environment and in the community space.
EstadoFinalizado
Fecha de inicio / finalización efectiva19/07/1214/12/12

Huella digital

Explore los temas de investigación que se abordan en este proyecto. Estas etiquetas se generan con base en las adjudicaciones/concesiones subyacentes. Juntos, forma una huella digital única.