Descripción
The present research proposal addresses from a qualitative methodology, the inquiry about innovative administrative practices in the fields of general management, human management and marketing. the study is intended to be carried out in 6 highly representative companies in the industrial and service sectors of the city of medellín, while they are national and international reference companies. the methodology of presentation of final reports and product of this research will be in the form of case studies, which allows the approach to the academy, its students and the local, regional and international entrepreneur, to the knowledge about good management practices in the fields already mentioned.
Objetivo
Identificar prácticas administrativas innovadoras como agentes de cambio, y precursores del mejoramiento o cambio en la gestión, en empresas representativas de la región
Resultados esperados
Referenciación de buenas prácticas. pymes locales y nacionales. desarrollo de procesos gerenciales eficaces. proyecto que permita identificar brechas entre prácticas actuales y las practicas innovadoras.
| Estado | Finalizado |
|---|---|
| Fecha de inicio / finalización efectiva | 20/01/16 → 30/06/17 |
Huella dactilar
Competitive environment
Qualitative methodology
Marketing
Entrepreneurs
General management
Good practice
Management process
Methodology
Industrial sector
Service sector
Management practices