ANÁLISIS DE NARRATIVA TRANSMEDIAL Y DOCUMENTAL WEB NO FICCIONAL: ESTUDIO DE CASO MIPÁRAMO

Iván Neftalí Ríos Hernández; María Cristina Pinto Arboleda

ANÁLISIS DE NARRATIVA TRANSMEDIAL Y DOCUMENTAL WEB NO FICCIONAL: ESTUDIO DE CASO MIPÁRAMO

Iván Neftalí Ríos Hernández, María Cristina Pinto Arboleda

Grupo de Investigación en Comunicación, Organización y Política

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Resumen

This qualitative research has an emphasis on case study which aims to
analyze the transmedia storytelling miPáramo that is supported by a non-fictional
web documentary. The analysis shows the degree of impact obtained during the
five months of research. These impacts correspond to the demands of the media
consumption of the target audiences. Its innovative character and connection with
online consumption tools demonstrate the possibilities provided by the transmedia
storytelling and non-fictional web documentaries in the participation, interaction
and co-creation of content in campaigns related to environmental issues. The
conclusion that was reached was that the use of transmedia narrative with the
support of non-fictional web documentaries, allows for the empowerment of the
population, and their participation in the development or co-creation of content.
This could be determined by the user’s previous experiences and their empathy with
the central theme of the transmedia storytelling.

Idioma original	Español (Colombia)
Publicación	Nexus
Volumen	26
Estado	Publicada - jun. 2019

Palabras clave

narrativas transmediales, documentales web interactivos, redes sociales, narrativas digitales, estudio de caso.

Tipos de productos de Minciencias

Artículo D

Citar esto

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abstract = "This qualitative research has an emphasis on case study which aims toanalyze the transmedia storytelling miP{\'a}ramo that is supported by a non-fictionalweb documentary. The analysis shows the degree of impact obtained during thefive months of research. These impacts correspond to the demands of the mediaconsumption of the target audiences. Its innovative character and connection withonline consumption tools demonstrate the possibilities provided by the transmediastorytelling and non-fictional web documentaries in the participation, interactionand co-creation of content in campaigns related to environmental issues. Theconclusion that was reached was that the use of transmedia narrative with thesupport of non-fictional web documentaries, allows for the empowerment of thepopulation, and their participation in the development or co-creation of content.This could be determined by the user{\textquoteright}s previous experiences and their empathy withthe central theme of the transmedia storytelling.",

keywords = "narrativas transmediales, documentales web interactivos, redes sociales, narrativas digitales, estudio de caso.",

author = "{R{\'i}os Hern{\'a}ndez}, {Iv{\'a}n Neftal{\'i}} and {Pinto Arboleda}, {Mar{\'i}a Cristina}",

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language = "Espa{\~n}ol (Colombia)",

volume = "26",

journal = "Nexus",

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AU - Pinto Arboleda, María Cristina

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N2 - This qualitative research has an emphasis on case study which aims toanalyze the transmedia storytelling miPáramo that is supported by a non-fictionalweb documentary. The analysis shows the degree of impact obtained during thefive months of research. These impacts correspond to the demands of the mediaconsumption of the target audiences. Its innovative character and connection withonline consumption tools demonstrate the possibilities provided by the transmediastorytelling and non-fictional web documentaries in the participation, interactionand co-creation of content in campaigns related to environmental issues. Theconclusion that was reached was that the use of transmedia narrative with thesupport of non-fictional web documentaries, allows for the empowerment of thepopulation, and their participation in the development or co-creation of content.This could be determined by the user’s previous experiences and their empathy withthe central theme of the transmedia storytelling.

AB - This qualitative research has an emphasis on case study which aims toanalyze the transmedia storytelling miPáramo that is supported by a non-fictionalweb documentary. The analysis shows the degree of impact obtained during thefive months of research. These impacts correspond to the demands of the mediaconsumption of the target audiences. Its innovative character and connection withonline consumption tools demonstrate the possibilities provided by the transmediastorytelling and non-fictional web documentaries in the participation, interactionand co-creation of content in campaigns related to environmental issues. Theconclusion that was reached was that the use of transmedia narrative with thesupport of non-fictional web documentaries, allows for the empowerment of thepopulation, and their participation in the development or co-creation of content.This could be determined by the user’s previous experiences and their empathy withthe central theme of the transmedia storytelling.

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