Analyzing the impact of the digital divide on e-commerce in Colombia

Javier A. Sánchez-Torres, Yuri L. Hernandez Fernandez, Sandra M. Palacio Lopez, Francisco Javier Arroyo-Cañada, Luz Alexandra Montoya Restrepo

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferencia

Resumen

The aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model (TAM), making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. This is one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce.

Idioma originalInglés
Título de la publicación alojadaProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
Subtítulo de la publicación alojadaEducation Excellence and Innovation Management through Vision 2020
EditoresKhalid S. Soliman
EditorialInternational Business Information Management Association, IBIMA
Páginas5677-5691
Número de páginas15
ISBN (versión digital)9780999855126
EstadoPublicada - 1 ene 2019
Publicado de forma externa
Evento33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Espana
Duración: 10 abr 201911 abr 2019

Serie de la publicación

NombreProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

Conferencia

Conferencia33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
PaísEspana
CiudadGranada
Período10/04/1911/04/19

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  • Citar esto

    Sánchez-Torres, J. A., Hernandez Fernandez, Y. L., Palacio Lopez, S. M., Arroyo-Cañada, F. J., & Montoya Restrepo, L. A. (2019). Analyzing the impact of the digital divide on e-commerce in Colombia. En K. S. Soliman (Ed.), Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 (pp. 5677-5691). (Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020). International Business Information Management Association, IBIMA.