Resumen

New generations require a more dynamic learning process, that's why high education institutions have begun to articulate new pedagogical tools in the different areas of knowledge. The objective of this article is to design and educational game to support the learning process of the areas related to marketing inside the micro-curriculum of a Colombian University. To accomplish this aim, a literature review was carried out and a pilot test was applied to pre-grade students. The results show that this type of games require of a mode interactive design in terms of complexity and competitiveness. Finally shows that this type of games improved knowledge in the simple tested.

Idioma originalEspañol
Número de artículoe12
PublicaciónRevista Electronica de Investigacion Educativa
Volumen21
N.º1
DOI
EstadoPublicada - 1 ene 2019

Huella dactilar

Colombia
learning process
learning
competitiveness
marketing
curriculum
knowledge
education
student
literature

Palabras clave

  • Educational games
  • Learning methods
  • Management audit
  • Marketing

Citar esto

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abstract = "New generations require a more dynamic learning process, that's why high education institutions have begun to articulate new pedagogical tools in the different areas of knowledge. The objective of this article is to design and educational game to support the learning process of the areas related to marketing inside the micro-curriculum of a Colombian University. To accomplish this aim, a literature review was carried out and a pilot test was applied to pre-grade students. The results show that this type of games require of a mode interactive design in terms of complexity and competitiveness. Finally shows that this type of games improved knowledge in the simple tested.",
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AU - Rendón, Paola Andrea Ortiz

AU - Martínez, Luisa Fernanda Gaviria

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