New generations require a more dynamic learning process, that's why high education institutions have begun to articulate new pedagogical tools in the different areas of knowledge. The objective of this article is to design and educational game to support the learning process of the areas related to marketing inside the micro-curriculum of a Colombian University. To accomplish this aim, a literature review was carried out and a pilot test was applied to pre-grade students. The results show that this type of games require of a mode interactive design in terms of complexity and competitiveness. Finally shows that this type of games improved knowledge in the simple tested.

Título traducido de la contribuciónLearning based on educational games: Case University in Colombia
Idioma originalEspañol
Número de artículoe12
PublicaciónRevista Electronica de Investigacion Educativa
EstadoPublicada - 1 ene 2019

Palabras clave

  • Educational games
  • Learning methods
  • Management audit
  • Marketing

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