TY - JOUR
T1 - Challenges in Colombia for public relations professionals: A qualitative assessment of the economic and political environments
AU - Molleda, Juan Carlos
AU - Suárez, Ana María
PY - 2005/3/1
Y1 - 2005/3/1
N2 - Colombian public relations professionals face an environment shaped by a government-declared war against guerrillas, paramilitaries, and drug traffickers. Practitioners explained the implications of this conflict-laden environment for the practice of public relations during 10 in-depth, highly structured interviews. Findings include how regionalism has marked the evolution and practice in Colombia, the need for organizational representatives to keep a low profile because of security concerns, encroachment on the profession by other disciplines, and lack of trust in institutions due to the country's critical situation, demanding nation-building campaigns. © 2004 Elsevier Inc. All rights reserved.
AB - Colombian public relations professionals face an environment shaped by a government-declared war against guerrillas, paramilitaries, and drug traffickers. Practitioners explained the implications of this conflict-laden environment for the practice of public relations during 10 in-depth, highly structured interviews. Findings include how regionalism has marked the evolution and practice in Colombia, the need for organizational representatives to keep a low profile because of security concerns, encroachment on the profession by other disciplines, and lack of trust in institutions due to the country's critical situation, demanding nation-building campaigns. © 2004 Elsevier Inc. All rights reserved.
U2 - 10.1016/j.pubrev.2004.10.001
DO - 10.1016/j.pubrev.2004.10.001
M3 - Article
VL - 31
SP - 21
EP - 29
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
ER -