TY - JOUR
T1 - Impact of students' cultural values on the corporate entrepreneurship management linked to social responsibility
AU - Escobar-Sierra, Manuela
AU - Calderón-Valencia, Felipe
N1 - Publisher Copyright:
Copyright © 2020 Inderscience Enterprises Ltd.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020
Y1 - 2020
N2 - The present study tries to analyse the influence of students' cultural values on corporate entrepreneurship management associated with social responsibility. For that purpose, we adopt a multidisciplinary approach that combines stakeholders' issues, topics about corporate entrepreneurship, and innovation management concepts in a specific context where companies need to solve the stakeholders' needs in a new way. In this sense, and according to the scarce breakthrough about the inclusion of new actors in the corporate entrepreneurship process, we decide to review the literature about innovation - a near concept - that allows the participation of other players, different from employees. To then, define a quantitative sequential methodology that begins with the analysis of the gathered data through a classification tree, and finish with an artificial neural network. The study results find that only 14 of the 58 student's cultural values, impact and predict the corporate entrepreneurship management linked to social responsibility. A finding that we incorporate in a simulator that predicts the student's idea quality in the social responsibility framework, from 14 of their cultural values. Finally, we suggest the future verification of our results, in specific contexts that we do not consider like intellectual property issues, cost savings, and recruitment politics.
AB - The present study tries to analyse the influence of students' cultural values on corporate entrepreneurship management associated with social responsibility. For that purpose, we adopt a multidisciplinary approach that combines stakeholders' issues, topics about corporate entrepreneurship, and innovation management concepts in a specific context where companies need to solve the stakeholders' needs in a new way. In this sense, and according to the scarce breakthrough about the inclusion of new actors in the corporate entrepreneurship process, we decide to review the literature about innovation - a near concept - that allows the participation of other players, different from employees. To then, define a quantitative sequential methodology that begins with the analysis of the gathered data through a classification tree, and finish with an artificial neural network. The study results find that only 14 of the 58 student's cultural values, impact and predict the corporate entrepreneurship management linked to social responsibility. A finding that we incorporate in a simulator that predicts the student's idea quality in the social responsibility framework, from 14 of their cultural values. Finally, we suggest the future verification of our results, in specific contexts that we do not consider like intellectual property issues, cost savings, and recruitment politics.
KW - Corporate entrepreneurship
KW - Cultural values
KW - Innovation management
KW - Machine learning methods
KW - Social responsibility
KW - Stakeholders
KW - Students
UR - http://www.scopus.com/inward/record.url?scp=85099599134&partnerID=8YFLogxK
U2 - 10.1504/IJIPM.2020.112410
DO - 10.1504/IJIPM.2020.112410
M3 - Artículo
AN - SCOPUS:85099599134
SN - 1478-9647
VL - 10
SP - 375
EP - 395
JO - International Journal of Intellectual Property Management
JF - International Journal of Intellectual Property Management
IS - 4
ER -