"Inn-Cumbe": A model for socially responsible innovation management, proposed a study of case at the organizational level

Here is proposed "Inn-Cumbe", a model for managing socially responsible innovation, based on a singular case study of an enterprise of the graphic sector in Colombia; for this, the stage-gate ® model is discussed, to finally propose a new approach, in which the socially responsible innovation is influenced by the intrinsic motivation and knowledge application; once proposal is conceptualized, is applied to a control group to define the model as a series of eight stages, where socially responsible innovation management, aims to contribute to organizational sustainability.