Innovación social como estrategia para fortalecer el turismo rural comunitario en Colombia

Carlos Augusto Arboleda Jaramillo, Claudia Milena Arias Arciniegas, Elkin Olaguer Pérez Sánchez, Patricia Correa Janne

Resultado de la investigación: Contribución a una revistaArtículo

Resumen

The purpose of the research is to analyze social innovation as strategies to strengthen Community Rural Tourism, promoting an alternative for sustainable territorial development. From a qualitative approach, based on the documentation, analysis and critical review of the information collected, a conceptual and practical structure is built on social innovation and tourism, and then from fieldwork, specify with different activities and strategic interventions rural community tourism for the township of San Cristobal (Medellín). The results indicate that social innovation and Rural Community Tourism emerge as an alternative to mass tourism, which seeks local development, adapted to the capacities and potential of the territories. Tourism is an alternative so that rural communities with natural and cultural attractions, customs, traditions, ways of life and habits are consolidated, contributing to the socio-economic development of the territories. Exploit the technical and business capacities of the communities and adopt strategies, not only for sustenance but for survival, to take on the challenges of an increasingly.

Título traducido de la contribuciónSocial innovation as a strategy to strengthen community rural tourism
Idioma originalEspañol
Páginas (desde-hasta)92-104
Número de páginas13
PublicaciónRevista Venezolana De Gerencia
Volumen25
N.º89
DOI
EstadoPublicada - 1 ene 2020

Palabras clave

  • Local development
  • Rural community tourism
  • Social innovation

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