Inteligencia de negocios aplicada al ecoturismo en Colombia: Un caso de estudio aplicando la metodología CRISP-DM

Simón Betancur Gómez, Maria Clara Gómez, Juan Bernardo Quintero

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

1 Cita (Scopus)

Resumen

Tourism is a relevant economic activity for the Colombian government and given the comparative advantages that the country has, ecotourism is a prioritized focus on productive development. For tourism, the government has developed a series of information systems that allow territorial entities to make decisions and inform themselves about the activity, however these may not consider variables related to sustainable development. In this paper we propose an Information System for Nature Tourism in Colombia, where through the use of CRISP-DM, we obtain a functional prototype that allows the visualization of different variables relevant to ecotourism, in order to identify opportunities and gaps in the departments of Colombia. The prototype is socialized with experts and evidence that the system is useful to analyze the business and a series of recommendations are left for the scalability of the exercise.

Título traducido de la contribuciónBusiness intelligence applied to ecotourism in Colombia: A case study using CRISP-DM Methodology
Idioma originalEspañol
Título de la publicación alojadaProceedings of CISTI 2019 - 14th Iberian Conference on Information Systems and Technologies
EditoresRamiro Goncalves, Isabel Pedrosa, Manuel Perez Cota, Alvaro Rocha
EditorialIEEE Computer Society
ISBN (versión digital)9789899843493
DOI
EstadoPublicada - 1 jun 2019
Evento14th Iberian Conference on Information Systems and Technologies, CISTI 2019 - Coimbra, Portugal
Duración: 19 jun 201922 jun 2019

Serie de la publicación

NombreIberian Conference on Information Systems and Technologies, CISTI
Volumen2019-June
ISSN (versión impresa)2166-0727
ISSN (versión digital)2166-0735

Conferencia

Conferencia14th Iberian Conference on Information Systems and Technologies, CISTI 2019
PaísPortugal
CiudadCoimbra
Período19/06/1922/06/19

Palabras clave

  • Component
  • CRISP-DM
  • Ecotourism
  • Information systems

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