Internacionalización del sector de la construcción Colombiano: Caso de la organización corona en Brasil

Ana Maria Parente-Laverde, Erica Yaneth Giraldo Guisao, Rafael Jaime Carmona, Luis Hernando Giraldo

Resultado de la investigación: Contribución a una revistaArtículo

Resumen

This article presents the case of the international expansion of the Colombian construction sector, more specifically of the Organization CORONA to the Brazilian market. This research sought to understand the dynamics of these process, so that they can be incorporated in a strategic way, in the decisions that must be taken by those entrepreneurs in the construction sector in their process of internationalization to the Brazilian market. The case methodology was used, the information was obtained from primary sources with direct interviews with officials from various areas who participated in the internationalization of the company towards the market object of this study and from secondary sources that allowed to contrast the found in the sector of the construction.

Título traducido de la contribuciónInternationalization of the Colombian construction sector: Case of the corona organization in Brazil
Idioma originalEspañol
PublicaciónEspacios
Volumen38
N.º39
EstadoPublicada - 1 ene 2017

Palabras clave

  • Brazil
  • COLCERAMICA
  • Colombia
  • Construction
  • CORONA
  • International expansion

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