International market selection methodology for exporting cheese from Colombia

Jose Alejandro Cano, Jose Jaime Baena Rojas, Emiro Antonio Campo

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

3 Citas (Scopus)

Resumen

This article aims to provide a quantitative methodology of easy implementation and understanding in order to support the international market selection (IMS). The proposed methodology allows weighing factors related to cost, logistics, trade barriers, and culture. In order to validate the proposed methodology, we study the international market selection for cheese from Colombia, and we apply a sensitivity analysis which tests the impact of these weights. In this sense, it is concluded that France is the most appropriate market followed by the Netherlands according to the weights assigned to the variables and factors.

Idioma originalInglés
Título de la publicación alojadaProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020
Subtítulo de la publicación alojadaSustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
EditoresKhalid S. Soliman
EditorialInternational Business Information Management Association, IBIMA
Páginas3763-3772
Número de páginas10
ISBN (versión digital)9780999855119
EstadoPublicada - 1 ene 2019
Evento32nd International Business Information Management Association Conference, IBIMA 2018 - Seville, Espana
Duración: 15 nov 201816 nov 2018

Serie de la publicación

NombreProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth

Conferencia

Conferencia32nd International Business Information Management Association Conference, IBIMA 2018
País/TerritorioEspana
CiudadSeville
Período15/11/1816/11/18

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