International market selection methodology for exporting cheese from Colombia

Jose Alejandro Cano, Jose Jaime Baena Rojas, Emiro Antonio Campo

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciaInvestigaciónrevisión exhaustiva

Resumen

This article aims to provide a quantitative methodology of easy implementation and understanding in order to support the international market selection (IMS). The proposed methodology allows weighing factors related to cost, logistics, trade barriers, and culture. In order to validate the proposed methodology, we study the international market selection for cheese from Colombia, and we apply a sensitivity analysis which tests the impact of these weights. In this sense, it is concluded that France is the most appropriate market followed by the Netherlands according to the weights assigned to the variables and factors.

Idioma originalInglés
Título de la publicación alojadaProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020
Subtítulo de la publicación alojadaSustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
EditoresKhalid S. Soliman
EditorialInternational Business Information Management Association, IBIMA
Páginas3763-3772
Número de páginas10
ISBN (versión digital)9780999855119
EstadoPublicada - 1 ene 2019
Evento32nd International Business Information Management Association Conference, IBIMA 2018 - Seville, Espana
Duración: 15 nov 201816 nov 2018

Serie de la publicación

NombreProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth

Conferencia

Conferencia32nd International Business Information Management Association Conference, IBIMA 2018
PaísEspana
CiudadSeville
Período15/11/1816/11/18

Huella dactilar

Cheeses
Weighing
Sensitivity analysis
Logistics
Costs
Colombia
Exporting
Methodology
Cheese
International market selection
Factors

Palabras clave

    Citar esto

    Cano, J. A., Baena Rojas, J. J., & Campo, E. A. (2019). International market selection methodology for exporting cheese from Colombia. En K. S. Soliman (Ed.), Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth (pp. 3763-3772). (Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth). International Business Information Management Association, IBIMA.
    Cano, Jose Alejandro ; Baena Rojas, Jose Jaime ; Campo, Emiro Antonio. / International market selection methodology for exporting cheese from Colombia. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. editor / Khalid S. Soliman. International Business Information Management Association, IBIMA, 2019. pp. 3763-3772 (Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth).
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    Cano, JA, Baena Rojas, JJ & Campo, EA 2019, International market selection methodology for exporting cheese from Colombia. En KS Soliman (ed.), Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth, International Business Information Management Association, IBIMA, pp. 3763-3772, Seville, Espana, 15/11/18.

    International market selection methodology for exporting cheese from Colombia. / Cano, Jose Alejandro; Baena Rojas, Jose Jaime; Campo, Emiro Antonio.

    Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. ed. / Khalid S. Soliman. International Business Information Management Association, IBIMA, 2019. p. 3763-3772 (Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth).

    Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciaInvestigaciónrevisión exhaustiva

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    Cano JA, Baena Rojas JJ, Campo EA. International market selection methodology for exporting cheese from Colombia. En Soliman KS, editor, Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth. International Business Information Management Association, IBIMA. 2019. p. 3763-3772. (Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth).