Internationalization process in the company Stanley Colombia: Case study-evaluation stage

Luis Fernando Castrillón Quintana, John Andrés Serna Ramírez, Gloria Inés Echeverri Lopera

Resultado de la investigación: Contribución a una revistaArtículoInvestigaciónrevisión exhaustiva

Resumen

Firms in their development and structure require diagnosis and analysis processes of its internal operation and must have accurate information from the environment where they develop their production and marketing activities under any of the shapes used in the opening of new markets. From the above, is presented a case study for the Stanley Company and aims to determine the internal capabilities and identify environmental features that should be considered on an external market for study as a potential scenario for the opening of the firm in any of the possible internationalization strategies.
Idioma originalInglés estadounidense
Páginas (desde-hasta)11
Número de páginas1
PublicaciónEspacios
EstadoPublicada - 1 ene 2016

Huella dactilar

Marketing
Industry
Internationalization process
Evaluation
Colombia
New markets
Marketing activities
Process analysis
Internationalization strategy
Scenarios

Citar esto

Castrillón Quintana, Luis Fernando ; Serna Ramírez, John Andrés ; Echeverri Lopera, Gloria Inés. / Internationalization process in the company Stanley Colombia: Case study-evaluation stage. En: Espacios. 2016 ; pp. 11.
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Internationalization process in the company Stanley Colombia: Case study-evaluation stage. / Castrillón Quintana, Luis Fernando; Serna Ramírez, John Andrés; Echeverri Lopera, Gloria Inés.

En: Espacios, 01.01.2016, p. 11.

Resultado de la investigación: Contribución a una revistaArtículoInvestigaciónrevisión exhaustiva

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