La (re)presentación del periodista en Twitter: Claves para la construcción de la identidad digital profesional

Pedro Luis Pérez-Díaz, José Antonio Planes Pedreño

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

Resumen

This research examines the self-presentation performed by journalism professionals on their Twitter profiles. Based on the dramaturgical approach to social interaction proposed by Erving Goffman (1971), we designed a content analysis that was conducted on a census sample of 1,207 Twitter accounts of journalists that work for four leading Spanish news organizations: two newspapers (El País and El Mundo), and two digital-native news outlets (Eldiario.es and ElConfidencial.com). The identity construction studied was divided into professional, personal, interactive, and activity-related dimensions. Our conclusions support that journalists place professional aspects before intimate ones, an ‘appearance’ that contributes to a clear occupational identification. Although their participatory ‘manners’ are limited, the ‘performance’ described by the interdependencies between their social activity metrics –join date, number of followers, following, tweets, or likes– is relevant to delimit opportunities for interaction with an active audience.

Título traducido de la contribuciónThe (re)presentation of journalist on Twitter: Keys to the construction of professional digital identity
Idioma originalEspañol
Páginas (desde-hasta)1175-1187
Número de páginas13
PublicaciónEstudios Sobre el Mensaje Periodistico
Volumen27
N.º4
DOI
EstadoPublicada - 12 nov 2021

Palabras clave

  • Digital identity
  • Engagement
  • Journalism practices
  • Professional branding
  • Twitter

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