Proposta de modelo de gestão de inovação para uma empresa de vendas ao consumidor final

Alejandro Franco Castro, Jhon Wilder Zartha Sossa, José Luis Solleiro, Juan Manuel Montes, Elva Esther Vargas Martínez, Juan Carlos Palacio Piedrahita, José Luis Hoyos Concha

Resultado de la investigación: Contribución a una revistaArtículoInvestigaciónrevisión exhaustiva

Resumen

In the article proposes a conceptual model for the management of innovation in a sales company to the final consumer, the objective of de paper is to identify patterns or consensus that allow to determine which is the appropriate model of management for innovation in a sales company to the final consumer, a model that strengthens innovation processes, which allows companies to improve their competitive position and raise its innovation performance, for that effect, an analysis of specialized literature was made through search equations in the database Scopus regarding management innovation models, throwing a total of 41 key variables. Later, three surveys were generated with closed questions in scale Likert which were applied to experts in innovation in sales companies to the final consumer in order to prioritize the variables of the Model, locate them within the concept of inputs, process transformation and outputs, and prioritize the prototypes of proposed innovation management models, according to the analysis of the information, 26 critical variables of the model were found and defined for this type of companies. Amongst the most important are: co-working, digital capacity with a focus on consumers, open innovation, customer and consumer information analysis, consumer-focused technology trends and long-term innovation vision. a total of 41 variables related to an innovation management model were found, of which the 26 variables were prioritized by the actors as highly important in the model suggested for a sales companies to the final consumer, in addition, the guidelines and methodology applied in the work done, allow to have greater clarity about the future proposal of designs of specific models in innovation management for a given sector.

Idioma originalEspañol
Páginas (desde-hasta)75-89
Número de páginas15
PublicaciónRevista Lasallista de Investigacion
Volumen15
N.º1
DOI
EstadoPublicada - 1 ene 2018

Huella dactilar

Innovation
Management model
Innovation management
Conceptual model
Open innovation
Transformation process
Innovation process
Customer information
Prototype
Management of innovation
Innovation model
Data base
Management innovation
Innovation performance
Methodology
Consumer information

Palabras clave

  • Consumidor final
  • Final costumer
  • Innovación
  • Innovation
  • Innovation management model
  • Inovação
  • Modelo de gestión de innovación
  • Modelo de gestão de inovação
  • Retail
  • Varejo

Citar esto

Castro, A. F., Sossa, J. W. Z., Solleiro, J. L., Montes, J. M., Martínez, E. E. V., Piedrahita, J. C. P., & Concha, J. L. H. (2018). Proposta de modelo de gestão de inovação para uma empresa de vendas ao consumidor final. Revista Lasallista de Investigacion, 15(1), 75-89. https://doi.org/10.22507/rli.v15n1a8
Castro, Alejandro Franco ; Sossa, Jhon Wilder Zartha ; Solleiro, José Luis ; Montes, Juan Manuel ; Martínez, Elva Esther Vargas ; Piedrahita, Juan Carlos Palacio ; Concha, José Luis Hoyos. / Proposta de modelo de gestão de inovação para uma empresa de vendas ao consumidor final. En: Revista Lasallista de Investigacion. 2018 ; Vol. 15, N.º 1. pp. 75-89.
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Castro, AF, Sossa, JWZ, Solleiro, JL, Montes, JM, Martínez, EEV, Piedrahita, JCP & Concha, JLH 2018, 'Proposta de modelo de gestão de inovação para uma empresa de vendas ao consumidor final', Revista Lasallista de Investigacion, vol. 15, n.º 1, pp. 75-89. https://doi.org/10.22507/rli.v15n1a8

Proposta de modelo de gestão de inovação para uma empresa de vendas ao consumidor final. / Castro, Alejandro Franco; Sossa, Jhon Wilder Zartha; Solleiro, José Luis; Montes, Juan Manuel; Martínez, Elva Esther Vargas; Piedrahita, Juan Carlos Palacio; Concha, José Luis Hoyos.

En: Revista Lasallista de Investigacion, Vol. 15, N.º 1, 01.01.2018, p. 75-89.

Resultado de la investigación: Contribución a una revistaArtículoInvestigaciónrevisión exhaustiva

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AU - Concha, José Luis Hoyos

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