TY - JOUR
T1 - Testing Cross-National Conflict Shifting theory: An analysis of Chiquita Brands' transnational crisis in Colombia
AU - Bravo, Vanessa
AU - Molleda, Juan Carlos
AU - Dávila, Andrés Felipe Giraldo
AU - Botero, Luis Horacio
PY - 2013/3/1
Y1 - 2013/3/1
N2 - This study uses the Cross-National Conflict Shifting theory to analyze Chiquita Brands' transnational crisis originated in Colombia with consequences in the United States. The research includes a content analysis and a case study conducted by U.S. and Colombian scholars. This research contributes to the global public relations' body of knowledge by supporting 9 out of the 10 CNCS theoretical propositions, and further supporting the theory with 3 research questions and 8 hypotheses (2 partially supported, 6 supported). © 2012 Elsevier Inc.
AB - This study uses the Cross-National Conflict Shifting theory to analyze Chiquita Brands' transnational crisis originated in Colombia with consequences in the United States. The research includes a content analysis and a case study conducted by U.S. and Colombian scholars. This research contributes to the global public relations' body of knowledge by supporting 9 out of the 10 CNCS theoretical propositions, and further supporting the theory with 3 research questions and 8 hypotheses (2 partially supported, 6 supported). © 2012 Elsevier Inc.
U2 - 10.1016/j.pubrev.2012.09.006
DO - 10.1016/j.pubrev.2012.09.006
M3 - Article
SN - 0363-8111
SP - 57
EP - 59
JO - Public Relations Review
JF - Public Relations Review
ER -