The adoption of E-commerce in SMEs: The colombian case

Javier A. Sánchez-Torres, Sandra Patricia Rojas Berrío, Paola Andrea Ortiz Rendón

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

Resumen

The few studies in South American developing countries that refer to the adoption of e-commerce in SMEs require knowledge of how this context is presented. The objective of this study addresses this need and seeks to determine the variables that influence the adoption of e-commerce in SMEs in Colombia. The measurement tool (IMAES) was applied using a digital questionnaire; 263 surveys were collected in SMEs and the data were analysed using the partial least squares methodology, validating tool and model. The results found that Colombian SMEs adopt e-commerce because of pressure from senior management, performance expectations, the competitive advantage it offers, and pressure from their customers. This is one of the first studies in the region that empirically analyses the adoption of e-commerce, as well as describing the theoretical framework for this line of research.

Idioma originalInglés
Páginas (desde-hasta)110-135
Número de páginas26
PublicaciónJournal of Telecommunications and the Digital Economy
Volumen9
N.º3
DOI
EstadoPublicada - ago 2021

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