Towards a Knowledge Transfer 2.0 Process with an Impact on a Companies of Social Business

This paper discusses a knowledge transfer 2.0 process that guides the construction of knowledge networks in collaborative environments based on the business model put forward by social business. This process is defined as a workspace to deployment the knowledge transfer 2.0 model (COOPIN 2.0), which was created to strengthen multi-directional communication that actively uses social media. The process was developed in three stages. As a starting point, work was focused on the cultural change towards knowledge transfer and organizational collaboration. Then, the process of knowledge transfer was designed following the methods of observation, experimentation, analysis, and assessment, using a case study to assess the validity of the process. The results shown a change in individual and organizational culture towards a culture of knowledge transfer, along with improving maturity levels in terms of collaboration since the onset of the process. Thus, we come to the conclusion that any knowledge-creation company should adhere to a knowledge transfer process in order to support the company's social business. © Springer International Publishing Switzerland 2014.